The Tailory New York, which was established last year to create custom clothing for Manhattan professionals and skews mostly toward men’s wear, wants a bigger piece of the women’s business.
The company has a multiprong strategy to aggressively pursue a female clientele: referrals from current customers; social media (collaborating with female style bloggers and influencers); trunk shows; hosting female-focused events on a quarterly basis, and even doing office visits. Its business is 70 percent men’s wear and 30 percent women’s wear, but founder Shao Yang hopes to even that out by attracting female lawyers, financiers, real estate agents and media entrepreneurs.
Trevor Andrew, the artist known for his Gucci Ghost collaboration with Gucci, hit Complexcon last weekend to launch his fist line, Real Buy. The streetwear line includes jackets, short- and long-sleeve T-shirts, each with one of the artist’s seven designs, reports @ariahughes .
A little bit 80’s — circa 2018. Tap for fashion credits.
Styled by @thealexbadia 📸: @orianalayendecker
Set design: @colinl_
Shot at @7linestudio
Kane Brown didn’t take the traditional road to country music stardom, writes @jeanpalmieri .
Instead of cutting his teeth in church and dive bars throughout the South, Brown made a splash on Facebook by releasing several covers of country classics — George Strait’s “Check Yes or No” and Lee Brice’s “I Don’t Dance” among them — that soon went viral. “I was working at FedEx and Target and just doing it for fun,” he said of the videos. “I put it on social media and got around 50 likes. Then I woke up one day and saw that it had gone viral overnight.” Read more on WWD.com 📸: @georgechinsee