NEW YORK — Sophie Theallet is having a Limited moment.
This story first appeared in the June 4, 2012 issue of WWD. Subscribe Today.
The Limited stores tapped Theallet as its exclusive guest designer, beginning with the upcoming holiday season. The first deliveries of the collaboration’s product are slated to reach the retail chain, including thelimited.com, in November.
Theallet told WWD that she was looking forward to “bringing the luxurious nonchalance of my aesthetic to an affordable price point. I like that challenge…to make the best product possible.”
The Limited’s chief executive officer, Linda Heasley, added, “She will be a great inspiration to our customer. She has exquisite taste, and is genuine and approachable, which we love.”
Details of Theallet’s designs and price points were not available at press time, but the partnership is slated to extend beyond the launch season. Heasley said that the plan is to offer the collection in most of The Limited doors, which, by yearend, will number about 260.
“We’d like to put the collection in as many doors as we can, but it will be a very tight buy, respectful of the specialness of this product,” she said.
The move harkens back to the retailer’s heritage of working with French designers in the Eighties. At that time The Limited worked with designers like Gerard Darel, Kenzo and Sonia Rykiel.
For Theallet, the collaboration is a way to build her name recognition beyond her namesake designer line. Past collaborations for the designer have been with Nine West, and with Gap as part of the CFDA/Vogue Fashion Fund, which Theallet won in 2009.
Most recently, she created a collection of crimson bias-cut dresses for the waitstaff at the Rose Bar in the Gramercy Park Hotel.
Before launching her own line, Theallet designed the Motu Tane resort line with François Nars, and prior to that, worked with Azzedine Alaïa and Jean Paul Gaultier.