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It’s a whole new game in the field of distribution.

This story first appeared in the December 30, 2009 issue of WWD. Subscribe Today.

These days, the sign of a successful designer is being able to straddle multiple distribution channels and price points without tarnishing the brand’s image. Taking a page from the playbooks of Ralph Lauren and Isaac Mizrahi, more and more brands and designers are finding themselves simultaneously selling different categories in department and specialty stores; hawking products on QVC or HSN, and creating special lines for warehouse clubs like Costco and Web sites such as eBay. They’re also designing lower-price, and often exclusive lines, for stores such as Kohl’s, J.C. Penney, Target, Wal-Mart and Payless, and selling their collections on their own Web sites, third-party Web sites and through iPhone apps.

Sometimes a designer can have so many different labels and tiers of distribution it’s hard to keep them all straight. To help, WWD has prepared this list of the various labels of some major fashion brands, where they sell and their top accounts.

ABS ALLEN SCHWARTZ
• ABS Allen Schwartz (Saks Fifth Avenue, Dillard’s, Macy’s, Nordstrom)
• Allen B by Allen Schwartz (exclusive to J.C. Penney)

ADAM
• Adam (Neiman Marcus, Bergdorf Goodman,
Net-a-porter, Intermix, Shopbop)
• Adam for Mango (exclusive to Mango, which in turn recently signed a deal with Penney’s to open shop-in-shops in Penney’s stores)

ALICE + OLIVIA
• Alice + Olivia (Bloomingdale’s, Saks, Neiman’s, Shopbop, Bergdorf‘s)
• Alice + Olivia shoes (exclusive to Payless)

BADGLEY MISCHKA
• Badgley Mischka Couture (Bergdorf’s, Neiman’s, Saks, Harrods)
• Badgley Mischka Collection (Saks, Neiman’s, Nordstrom, Holt Renfrew)
• Mark & James by Badgley Mischka (Neiman’s)
• Badgley Mischka Bride (Kleinfeld, Mark Ingram, Anne Barge Bridal Atelier, Marina Morrison and Ultimate Bride)
• Badgley Mischka ­– American Glamour (exclusive
to HSN)

BCBG
• BCBG Max Azria (Bloomingdale’s, Nordstrom, Saks, Lord & Taylor, Tootsies)
• Max Azria (Company-owned boutiques)
• Hervé Léger by Max Azria (Bergdorf’s, Saks, Bloomingdale’s, Intermix, Net-a-porter)
• BCBGeneration (Macy’s, Lord & Taylor, Hudson Bay, Dillard’s, Macy’s Direct, QVC)
• Miley Cyrus & Max Azria (exclusive to Wal-Mart)


BEYONCE KNOWLES
• House of Deréon (Bloomingdale’s, Neiman’s, Saks, Nordstrom)
• Deréon (Macy’s, Dillard’s, Dr. Jay’s, Akira)
• Sascha Fierce (dereon.com, Macy’s and Dr. Jay’s)

MARC BOUWER
• Marc Bouwer (Neiman’s, Saks, specialty stores)
• Marc Bouwer Glamit (Neiman’s, Bergdorf’s, Saks, Bloomingdale’s)
• M by Marc Bouwer (exclusive to QVC)

BRYAN BRADLEY
• Tuleh (Neiman’s, Neiman Marcus Direct, Bergdorf’s, Holt Renfrew, Louis Boston, Fred Segal Couture, Stanley Korshak, Kirna Zabête, Linda Dresner)
• Bryan Bradley (Neiman’s, Neiman Marcus Direct, Holt Renfrew, Bloomingdale’s, Tootsies)

THOM BROWNE
• Thom Browne (Barneys New York, Bergdorf Goodman Men)
• Black Fleece by Brooks Brothers (Brooks Brothers flagship and Black Fleece by Brooks Brothers store at 351 Bleecker Street, New York)

DOO-RI CHUNG
• Doo.Ri (Bergdorf’s, Hudson Bay; Saks/saks.com; Beams; Barneys)
• Doo-Ri Chung’s Under.Ligne (Barneys; Drawer, Japan; saks.com; United Arrows, Japan; Tsum, Russia)

OSCAR DE LA RENTA
• Oscar de la Renta ready-to-wear and accessories (Oscar de la Renta boutiques, Neiman’s, Bergdorf’s, Saks, oscardelarenta.com)
• Oscar de la Renta Bridal (Bergdorf’s, Saks,
Mark Ingram)
• Oscar de la Renta Furs (Oscar de la Renta boutiques, Neiman’s, Saks, oscardelarenta.com)

CAROLINA HERRERA
• Carolina Herrera New York (Saks, Neiman’s, Bergdorf’s and five freestanding Carolina Herrera New York boutiques)
• Carolina Herrera Bridal (Kleinfeld, Ultimate Bride, Marina Morrison)
• CH Carolina Herrera (48 freestanding signature stores)

TOMMY HILFIGER
• Tommy Hilfiger women’s, men’s, children’s sportswear, clothing, accessories and home collections (exclusive in the U.S. to Macy’s and macys.com)
• Tommy Hilfiger (Tommy Hilfiger boutiques and tommy.com, iPhone app)
• Hilfiger Denim (Hilfiger Denim stores in Europe and Tommy Hilfiger stores globally)
• Hilfiger Sport (International Tommy stores, department and specialty stores internationally)

NORMA KAMALI
• Norma Kamali Collection (normakamalicollection.com, Bergdorf’s, Barneys, Hirschleifer’s, Norma Kamali Boutique, New York, iPhone app)
• Norma Kamali for Wal-Mart (Wal-Mart stores, Norma Kamali boutique, New York, walmart.com, iPhone app)
• Normakamalibay (eBay.com or normakamalibay.com; Norma Kamali boutique, New York, iPhone app)

 

DONNA KARAN
• Donna Karan New York Collection (Donna Karan New York retail stores, Neiman’s, Saks, Bergdorf’s, Harvey Nichols, Holt Renfrew)
• DKNY (DKNY retail stores; Neiman’s, Saks, Macy’s, Bloomingdale’s, Nordstrom)
• DKNYC (Macy’s, Bloomingdale’s, Lord & Taylor, Dillard’s, Belk)
• DKNY Jeans (Macy’s, Nordstrom, Lord & Taylor, Dillard’s, Belk, Bon-Ton)

CALVIN KLEIN
• Calvin Klein Collection for women and men (Bergdorf’s, Saks, Harvey Nichols, El Corte Inglés and Galeries Lafayette, as well as freestanding Collection stores in the U.S. and Asia)
• ck Calvin Klein (freestanding stores in the Far East, southeast Asia and Europe)
• Calvin Klein white label for women and men (Nordstrom, Belk, Bloomingdale’s, Macy’s, Lord & Taylor, Dillard’s, Bon-Ton and Calvin Klein Web site and freestanding stores in the U.S.)
• Calvin Klein Jeans (Nordstrom, Macy’s, Bloomingdale’s, Dillard’s, Boscov’s, calvinkleinjeans.com, Piperlime.com, Denimexpress.com)
• Calvin Klein Underwear (Nordstrom, Macy’s, Bloomingdale’s, cku.com, barenecessities.com)
• Calvin Klein Home (Macy’s, Bloomingdale’s)
• Calvin Klein Bedding (Dillard’s, Macy’s, Nordstrom)

MICHAEL KORS
• Michael Kors Collection (Michael Kors retail; Neiman’s, Saks, Nordstrom, Bergdorf’s)
• Michael Michael Kors (Michael Kors retail; Macy’s, Nordstrom, Lord & Taylor, Dillard’s)

DEREK LAM
• Derek Lam (Barneys, Neiman’s, Saks, Forty Five Ten, Marissa Collections)
• Derek Lam for Tod’s (Tod’s retail)

RALPH LAUREN
• Ralph Lauren men’s Purple Label, Black Label and Polo Ralph Lauren (Ralph Lauren stores, ralphlauren.com, and department stores and specialty stores depending on the line such as Saks, Bergdorf’s, Neiman’s, Barneys and Bloomingdale’s)
• Lauren for Men (Macy’s, Lord & Taylor)
• RRL (RRL stores; Ralph Lauren stores, Barneys, Bergdorf’s, select men’s specialty stores)
• RLX (Ralph Lauren stores, ralphlauren.com, select specialty stores)
• RLX Golf for Women and Men (ralphlauren.com, select country clubs, resorts and specialty stores)
• Polo Golf (ralphlauren.com, select Ralph Lauren stores, select country clubs and resorts, Bloomingdale’s, Macy’s, Dillard’s)
• Ralph Lauren Collection and Black Label for Women (Ralph Lauren stores, ralphlauren.com, Bergdorf’s, Saks, Neiman’s)
• Ralph Lauren Blue Label (Ralph Lauren stores, ralphlauren.com, Saks)
• Lauren by Ralph Lauren (ralphlauren.com, Macy’s, Bloomingdale’s, Nordstrom, Lord & Taylor)
• Ralph Lauren Golf (ralphlauren.com, select Ralph Lauren stores, select country clubs, resorts and specialty stores)
• Pink Pony (ralphlauren.com, Ralph Lauren stores, Bloomingdale’s)
• Rugby (Rugby stores, rugby.com)
• Ralph Lauren Childrenswear (Ralph Lauren children’s stores, Ralph Lauren stores, Saks, Macy’s, Bloomingdale’s)
• American Living women’s, men’s, young men’s, kids, baby and home (exclusive to J.C. Penney)
• Chaps men’s, women’s, kids, baby, accessories, footwear, jewelry, luggage (exclusive to Kohl’s)
• Ralph Lauren Home (ralphlauren.com, select Ralph Lauren retail stores, furniture galleries and trade galleries)
• Lauren Home (ralphlauren.com, Macy’s, Bloomingdale’s, Dillard’s)
• Ralph Lauren Paint (The Home Depot)

LIZ CLAIBORNE
• Liz & Co., Concepts by Liz Claiborne and, beginning in fall 2010, Liz Claiborne for women and Claiborne for men (exclusive to Penney’s)
• Liz Claiborne New York, designed by Isaac Mizrahi (Macy’s, Belk, Bon-Ton until January and, starting fall 2010, exclusive to QVC and Liz Claiborne factory outlets)

NICOLE MILLER
• Nicole Miller Signature (Neiman’s, Saks, Nordstrom, Bloomingdale’s, Nicole Miller boutiques and nicolemiller.com)
• Nicole Miller Collection (Neiman’s, Saks, Nordstrom, Bloomingdale’s, Nicole Miller boutiques and nicolemiller.com)
• nicole by Nicole Miller (exclusive to Penney’s)
• Nicole Miller Home (exclusive to Bed Bath & Beyond)
• Nicole Miller Collection Bridal (Kleinfeld,
Wedding Atelier)
• Nicole Miller Collection Fashion Jewelry (Fred Segal, Anthropologie)
• Nicole Miller Collection Girls’ Dresses (Saks, Nordstrom, Bloomingdale’s)
• Nicole Miller Collection Outerwear (Nordstrom, Lord & Taylor)

 

ISAAC MIZRAHI
• Isaac Mizrahi New York (Bergdorf’s, Saks, Neiman’s, Jeffrey)
• Liz Claiborne New York (Macy’s, Belk, Bon-Ton and, starting for fall 2010, this line will be available exclusively on QVC)
• Isaac Mizrahi Live, lifestyle brand consisting of apparel, handbags, shoes, jewelry, housewares and some foods (exclusive to QVC)

OLSENS
• The Row (Bergdorf’s, Barneys)
• Elizabeth and James (Saks, Bloomingdale’s, Shopbop, Neiman’s, Fred Segal, Revolve Clothing)
• Olsenboye (exclusive to Penney’s)

PHAT
• Baby Phat (Macy’s, Dillard’s, Dr. Jay’s, Underground Station, Foot Action)
• KLS Collection (Not in the U.S.)
• Fabulosity (exclusive to Penney’s)

TRACY REESE
• Tracy Reese (Nordstrom, Bloomingdale’s, Lord & Taylor, Macy’s, Neiman’s)
• Plenty (Nordstrom, Bloomingdale’s, Lord & Taylor, Macy’s, Anthropologie)
• Plenty Home (Anthropologie)
• Frock (Lord & Taylor, Sugar Cube, Mint Julip, New York Doll, Great Stuff)

NARCISO RODRIGUEZ
• Narciso Rodriguez (Bergdorf’s, Barneys, Neiman’s, Mario’s, Ikram, Wynn)
• Narciso Rodriguez for eBay (starting spring 2010)

CHARLOTTE RONSON
• Charlotte Ronson (Saks, Ron Herman, Blue & Cream, Shopbop, Revolve)
• I [Heart] Ronso (exclusively at Penney’s)

LELA ROSE
• Lela Rose ready-to-wear (Neiman’s, Bergdorf’s, Nordstrom, Bloomingdale’s, Net-a-porter and Capitol)
• Lela Rose Wedding (Mark Ingram Bridal Atelier, Ultimate Bride and Marina Morrison)
• Lela Rose Bridesmaid (Hitched, White and Bella Bridesmaid)
• Lela Rose for Payless (Select Payless stores)

CYNTHIA ROWLEY
• Cynthia Rowley (Bergdorf’s, Bloomingdale’s, Nordstrom)
• Hooray by Cynthia Rowley (exclusively at Babies ‘R’ Us)
• Cynthia Rowley for Roxy (Barneys, Colette)

RACHEL ROY
• Rachel Roy Collection (Neiman’s, Bloomingdale’s, Saks)
• Rachel Rachel Roy (exclusively at Macy’s)
• Rachel Roy Signature (Launching for spring 2010 at department and specialty stores)

ELIE TAHARI
• Elie Tahari (Bergdorf’s, Nordstrom, Neiman’s, Bloomingdale’s, Nordstrom, iPhone app)
• T Tahari (Macy’s, Lord & Taylor, Nordstrom, Dillard’s, Belk)

THAKOON
• Thakoon (Barneys, Bergdorf’s, Net-a-porter, saks.com, Nordstrom)
• Thakoon for Hogan (Hogan stores worldwide)

CARMEN MARC VALVO
• Carmen Marc Valvo Couture (Neiman’s, Bergdorf’s, Saks, Holt Renfrew)
• Carmen Marc Valvo Collection (Neiman’s, Saks, Nordstrom, Bloomingdale’s)
• CMV by Carmen Marc Valvo (Neiman’s, Saks, carmenmarcvalvo.com)
• Carmen Marc Valvo swim (Bloomingdale’s, Saks, Victoria’s Secret, Macy’s, Lord & Taylor, Dillard’s)
• Carmen Marc Valvo Eyewear (Today’s Vision, Clarkson Eye Care, carmenmarcvalvo.com)
• CMV Home (exclusive to QVC)

ALEXANDER WANG
• Alexander Wang (Saks, Barneys, Holt Renfrew; Shopbop)
• T by Alexander Wang (Saks, Barneys, Shopbop, Blue & Cream)

VERA WANG
• Vera Wang ready-to-wear: (Saks, Bergdorf’s, Neiman’s)
• Bridal (Vera Wang Chicago; Vera Wang Boston; Vera Wang Manhasset, N.Y.; Saks Jandel, Washington; Bergdorf’s; Saks, Neiman’s)
• Vera Wang Tabletop (Bloomingdale’s, Macy’s, Dillard’s, Bed Bath & Beyond)
• Vera Wang Fragrance (Macy’s, Sephora, Dillard’s)
• Simply Vera Vera Wang (exclusive to Kohl’s)
• Vera Wang by Serta Mattresses (Neiman’s, US Mattress, Horchow Collection, Mattress Joint, CSN Mattresses)

JASON WU
• Jason Wu Collection (Bergdorf’s, Neiman’s, Ikram, Brown’s in London, Lane Crawford)
• Tse Cashmere (designer of limited edition collection for fall 2010 at Tse stores and select retail partners)

 

 

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