Throat Threads Apparel has signed a distribution deal with VF Corp. to distribute the Napapijri label in Canada.
VF purchased the Switzerland-based Napapijri in 2004. It’s a premium, outdoor-inspired lifestyle brand for men and women.
“Our company’s new business team is always looking for the next significant opportunity to bring to the Canadian marketplace. Napapijri is a rare find that we are very excited about,” said Russ Fearon, president and chief executive officer of Throat Threads.
The men’s collection is launching exclusively in Canada at Harry Rosen for fall 2010, the men’s and women’s collections will be available to other luxury specialty retailers for spring 2011.
Napapijri currently has 72 single-brand stores and also operates through 2,500 multi-brand points of sale worldwide.
Throat Threads also distributes Robert Graham, Victorinox by Swiss Army Brands, Façonnable, Ping, Tommy Hilfiger, Ted Baker, Guess, Kenneth Cole New York, Nautica and DKNY.