The MRket trade show will launch a sibling called Vanguard next season that focuses on the contemporary market. It will be staged adjacent to MRket at the Jacob K. Javits Convention Center in Manhattan from Jan. 18 to 20.

This story first appeared in the November 6, 2009 issue of WWD. Subscribe Today.

Vanguard will bring a new dimension to MRket, which caters mostly to tailored clothing and traditional men’s wear brands.

“MRket has grown quickly and retailers and vendors have been asking us to add a section for contemporary and luxury brands,” said Charles Garone, director of sales for the Vanguard show. “The new show will have a completely different look and feel from MRket. There will be partitions between the shows, but traffic will be able to move freely between the two.”

Garone joined Vanguard last month from ENK International, producer of The Collective and Blue men’s shows in New York. He was a 14-year veteran of ENK, most recently as show director of The Collective. Vanguard is expected to debut with about 40 brands, while MRket will host close to 200 collections, show director Lizette Chin said.

The addition of Vanguard — which, like MRket, is owned by Business Journals Inc. — brings heightened competition to the New York trade show arena. In addition to those two shows, in January vendors and retailers will be able to attend The Collective and Blue at Pier 94; Project at St. John’s Terminal, and Capsule at two locations, The Puck Building and the Angel Orensanz Center.

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