LONDON — Vivienne Westwood is pursuing her green agenda further with plans to replace her coed London runway show with a digital presentation, the company said Tuesday.
The Vivienne Westwood autumn 2018 collection, which has been showing in London for the past few seasons, will be presented by way of images and a short film and e-mailed to press and buyers on Monday, January 8 at 2:00 p.m. during the London men’s collections.
London men’s week runs from Jan. 6 to 8.
“We’re looking forward to showing you our winter collection, which instead of a catwalk, we will present through the form of film and imagery, so you can get a good look at it and love it as much as we do. Buy less, choose well, make it last,” said Westwood, reiterating her eco-slogan.
Westwood’s move should come as no surprise: The designer is a longtime environmental campaigner, and past shows and collections have been accessorized with bits of recycled waste.
Westwood’s organization Climate Revolution has also been working with the British Fashion Council to help the fashion industry get on the green track. The designer has also been challenging her colleagues to work more closely with their suppliers in search of greener fabrics and dyeing methods that would help the industry to more sustainability.
Westwood is the latest London designer to pull out of the London men’s calendar, following Jonathan Anderson, who will present his J.W. Anderson men’s and women’s collections as one show in London in February.
The announcement also comes at a time when designers in the U.S. and Europe are looking for alternatives to traditional runway shows and to the seasonal calendar.
As reported last week, Ports 1961 men’s wear has walked away from the January calendar in Milan and plans to replace the show with a unisex, see-now-buy-now collection that will be delivered in bimonthly capsules.
“Finally, it seems we are able to reject previously accepted doctrine and provide the consumer with exactly what they want, when they want it, rather than be dictated to by show calendars, market schedules and delivery times,” said Ports men’s wear creative director Milan Vukmirovic.