Judith Milgrom on Nov. 2 will unveil a story in the window of Maje at 114 Spring Street in Manhattan’s SoHo. The narrative takes place at the Maje atelier on the Rue du Mail in Paris, where Milgrom, creative director, oversees design from sketching and fabric development to pattern-making and cutting.
For New Yorkers who might not be aware that a full-blown Maje atelier exists in the City of Light, Milgrom constructed a corner of her domain. A bust form in the foreground wears a black tulle skater skirt and black sparkle-flecked turtleneck. Hanging from the ceiling is a monumentally-sized inspiration board — this is a window display, after all. A bookcase behind the mannequin is presumably filled with fashion and design books, and a gold-toned rack holds finished styles. The mise en scene is framed by bolts of fabric on one side and spools of thread on the other.
The styles Milgrom will highlight are from Maje’s holiday capsule collection, called 24, a reference to “the subtle transition from day-to-night,” the designer said. Items include an oversize Neoprene sweatshirt, silver leather jacket, black leather biker jacket, cowboy-style blouse with metal piping, bustier minidress with studded bubble skirt, black lace cape, satin pajama pants and long one-shoulder dress.
Window watchers may wonder whether the real atelier is as pristine and ordered as the fictional one.