By  on September 5, 2019

Fashion, like love, is a universal language, a fact that was underscored by China Cool’s four runway shows on Wednesday that introduced three established and two emerging brands during New York Fashion Week: The Shows at Spring Studios. And while the China Cool designers spoke through interpreters, their clothing needed no translation.

“We’re known as the gateway to the Chinese consumer,” said James Lin, head of fashion, North America at Tmall. “We brought five Chinese brands that have a point of view to New York Fashion Week to walk the runway. We want to encourage new voices and give established Chinese brands a platform.”

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