By  on March 26, 2018

Na-Kel Smith is more than just a skateboarder and Adidas helped show that this weekend when its skateboarding division put on its 3 Rooms immersive experience for fans, which aimed to bring to life the multihyphenate’s diverse interests.

“From the skateboard side of things, a lot of our activations, events and experiences really include the active skateboarding [demonstrations],” said Patrick Tullos, senior manager of global retail and activation for Adidas Action Sports. “This one is a little bit different for us because it brings in that culture around skateboarding. Skateboarding can be alienating to some people if you’re not doing it often, but the culture around it — the art and music and fashion — is so broad, and we want to invite those people in and have a really great time here. We didn’t want to do just another skate event.”

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus