By  on April 15, 2019

COACHELLA, CALIF. — Sometimes answers to innovation and what’s next can indeed reside in the past.

Adidas certainly wound back the clock in some respects, going back in time to tap a concept from its archives, bringing to life its version of the modern-day salon during its activation around this year’s Coachella Valley Music and Arts Festival. It’s not a new idea, conceived originally by the brand’s founder Adi Dassler who, some three decades ago, began pooling talent from across sports and design for the Adidas Sport Hotel.

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