Workshops on how to make a look book, tattooing and art prints — it’s not the typical fare surrounding a shoe launch, but Adidas is beefing up what it’s calling an overinvestment in six key cities to achieve its 2020 business goals.
To that end, when the company unveiled its Adidas Originals Deerupt silhouette last week (public release slated for March 22), the rollout activity for the shoe — which taps a grid design popularized by the brand’s Eighties marathon trainer — was far from conventional. The launch events focused on Paris and Los Angeles, kicking off at the Louvre Carousel with a dinner that included a keynote from senior vice president of global creative Nic Galway. That was followed by a series of classes, including an embroidery and print lab from Bureau Berger, a how-to on making look books steered by Paul & Martin and a tattoo class from artist Leo Gavaggio. The celebration moved to downtown Los Angeles this past weekend for workshops and an experiential set of exhibitions and dance performances looking to up the ante on social media moments that played up the Deerupt’s grid pattern.
The iconic Tiffany & Co. Fifth Avenue flagship will have a whole new look come 2021, reports @mistywhitesidell . The 10-story store is being expanded and renovated under the vision of chief artistic officer, Reed Krakoff. #wwdnews
“I feel like the [Emmy] nomination is this absurdly generous bonus to something that I’ve already been excited by for quite some time now,” Darren Criss tells @ktauer about his nomination for his role as Andrew Cunanan in The Assassination of Gianni Versace: American Crime Story, “My general attitude toward life is I hope for everything but expect nothing. But when you’re playing for the Warriors, there’s a good chance you’ll make it to the championships. And I’m not saying I’m Steph Curry, but when you’re on [showrunner] Ryan Murphy’s team, it seems more palpable than ever,” he continues. (Criss previously starred on “Glee,” another Murphy creation, although they didn’t directly work together.) “I feel like I’ve already won the lottery.” Read more in WWD.com (📸: @lexieblacklock ) #wwdeye #darrencriss #americancrimestory #emmys2018