Services will be held Sunday, Jan. 26, at 11 a.m. at Temple De Hirsch Sinai in Seattle for Alan Bobin, the former president of Generra Sportswear and The Bobin Group.

Bobin, 75, died on Dec. 22 after a long battle with pancreatic neuroendocrine cancer at a hospital in Seattle.

He was president and chief executive officer of The Bobin Group, a consulting company with expertise in brand building and strategic planning, with a specific emphasis on the fashion industry. He also cofounded How Many Bottles, a manufacturer of apparel and accessories that uses sustainable, recycled products.

Alan Bobin

Alan Bobin was the one-time ceo of Generra Sportswear. 

Bobin previously served as president and chief executive officer of Generra Sportswear, where he led a team that successfully resurrected the men’s and women’s fashion brand after it had gone through a Chapter 11 proceeding.

Earlier in his career, Bobin held the positions of executive vice president of the Cherokee Group in Los Angeles. He also served as president of Jockey for Her Apparel and president of George Lucas’ Star Wars children’s apparel division, both of which were based in New York.

Bobin’s consulting company, The Bobin Group, simultaneously coexisted throughout with a client base ranging from the “The Vertical Group,” a division of Goldman Sachs, to Household International.

A former U.S. Army sergeant, Bobin continued to serve his country through a long-term association with the Fisher House Foundation in New York, an organization that provides free or low-cost lodging to veterans and military families receiving treatment at military medical centers. Bobin also served on the board of other nonprofit groups, including the Leukemia Research Foundation, Chicago and Temple De Hirsch Sinai in Seattle.

Bobin is survived by his three daughters, Ami Seybold, Steph Edwards and Hailey Bobin Cole, grandchildren MJ Seybold, Harrison and Aiden Edwards and his wife of 35 years, Bonnie.

In lieu of flowers, donations in Bobin’s name can be made to Fisher House at

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