MILAN — Alberta Ferretti has gathered a gaggle of muses for her women’s runway show on Jan. 11, to be held during the international exhibition Pitti Uomo.
This story first appeared in the December 20, 2010 issue of WWD. Subscribe Today.
At a press conference held here Friday, the designer confirmed Camilla Belle, Carmen Dell’Orefice, Marisa Berenson, Talulah Riley and Inés Sastre are just some of the notable faces, or “real women,” set to walk her runway in a limited collection of 30 looks designed exclusively for the Florence show in her role as guest of honor.
“My muses are always the women of today. I wanted to show my outfits on women, not only on models like in Milan,” said Ferretti.
Others confirmed to walk Ferretti’s Florentine runway include Georgie Henley, Zani Gugelmann, Tamsin Egerton, Olivia Ong, Darya Spirovadova, Nieves Alvarez, Nathalie Moellhausen, Eva Riccobono, Nicole Grimaudo, Violante Placido, Sarah Felberbaum, Martina Colombari, Alessia Piovan, Katy Saunders, Matilde Borromeo, Virginia Valsecchi and Chiara Ferragni.
The actresses, legendary faces and Italian socialites walking the show will be interspersed with a scientific researcher, a lawyer who specializes in family law, a psychologist and a blogger, among others. In keeping with the presentation’s theme, the Italian designer, together with Aeffe Group, plans to pledge a donation to The Jordan River Foundation — a nonprofit Jordanian nongovernmental organization that works to empower women and children, which is chaired by Queen Rania of Jordan. Ferretti said the stylish royal has been invited to the show and is awaiting to hear her availability.
Ferretti’s brother, Massimo Ferretti, executive chairman of the group, confirmed the 30 special edition looks would be available in-store for the brand’s best clients and bear the label “Alberta Ferretti special edition.” The designer described the collection as, “demi-couture,” and hinted it included a wedding dress and cocktail and evenings gowns. She said the concept of a limited collection occasionally could be repeated for special events. “This show will be about women and not only the clothes. I wanted to personalize it,” she said.
“It’s one of only a few times a collection has been dedicated to Pitti,” said Raffaello Napoleone, chief executive officer of Pitti Immagine, emphasizing the show’s impressive location — the Santo Stefano al Ponte church that will be transformed for the first time in its 1,100-year history into a fashion show venue. Italian singer Elisa is set to sing live acoustic versions of tracks from her latest album, “Ivy,” to accompany the presentation.
The 79th edition of Pitti Uomo kicks off Jan. 10 in Florence.