Apiece Apart, the women’s apparel and accessories brand that sells retailers such as Net-a-porter, Shopbop, Matches and Goop, is moving into extended sizes, effective May 2.
The company, started 11 years ago by cofounders Laura Cramer and Starr Hout offering elevated, yet practical separates, will offer sizes 14 to 20 at apieceapart.com, Apiece Apart stores and at 11 Honoré, the plus-size women’s fashion site, starting with the spring 2019 line. Extended sizing will be offered to its wholesale accounts in future collections.
Up until now, Apiece Apart’s size range went from 0 to 12.
The extended sizing collection features a variety of new silhouettes as well as a selection of Apiece Apart’s most popular styles such as the Las Islas jumpsuit, Carmen denim overall and shirred Agata top. Prices range from $275 to $495.
The addition of extended sizes is a result of a demand for a wider range of sizes.
Apiece Apart started with the idea of a wardrobe packed into a single bag to be mixed and matched. Cramer, who comes from Austin, Tex., and Hout, who hails from Seattle, met while students at New York University. Hout later worked in the art world before transitioning into fashion, where she became a stylist, and Cramer worked a graphic designer and art director, specializing in branding. On their 30th birthdays, the designers, who are born a day apart, took a road trip to West Texas and conceived the line, intermixing pieces that could be packed in a single bag. In recent years, the brand has built a following through its “Apiece Apart Woman” series, showing the versatility of women and their creative selves. The company is based in SoHo.
“When we started Apiece Apart 11 years ago we envisioned a wardrobe that empowered its wearer to go anywhere and do anything, that invoked freedom, fun and an ease around getting dressed,” Hout said.
“It’s a philosophy that extends beyond clothing: We design pieces for strong, self-made women who continue to inspire us daily — whose fascinating, creative, empowered perspectives fill us up and remind us to lead with curiosity, kindness, passion, and generosity,” Cramer added.
The designers have a big love for the American Southwest and desert/nature, which is evident in their collections.
In addition, Apiece Apart will officially open a boutique in East Hampton at 54 Newtown Lane on May 10. The 800-square-foot store features Noguchi light fixtures, dramatic drapes in a melon hue, mid-century furniture and Peruvian baskets filled with Apiece Apart shawls, Filt net market bags and Intiearth alpaca slippers. Apiece Apart will have a limited offering of elevated T-shirts and sweatshirts available only at their East Hampton and SoHo locations. Apiece Apart will also curate a mix of beach-ready accessories. The brand’s SoHo store is at 403 Broome Street. Apiece Apart had a pop-up store in Venice, Calif., for the past year, which closed this month.