Maddie & Tae appear in the marketing for Black Daisy.
Jack Gross knows how to pick 'em.When the chief executive officer of One Jeanswear Group was looking for a face for its L.E.I. brand in 2008, he first sought a “high-powered spokeswoman, but they were too expensive.” So on the recommendation of a friend, he met an up-and-coming country music singer who won him over with her high moral standards, work ethic and ambitions, and “we just clicked.”That up-and-comer was Taylor Swift, who served as the face of the jeans label from 2008 to 2009.Although Gross said he has no crystal ball and just “got lucky” with Swift, he sees the same characteristics in Maddie & Tae, a country music duo whose first single, "Girl in a Country Song," became a platinum-seller and positioned the duo as an alternative to bro-country. And so he has signed the pair to be the face of a new juniors denim brand, Black Daisy, that will make its debut for back-to-school. “I had the same feeling when I met Maddie and Tae. They have similar ideals, they’re hard-working, ambitious and passionate.”And they’re relatable to the Black Daisy target customer. The line is intended to fill what Gross sees as “a void in the market for exciting denim brands. The junior market is really tired and customers are moving to contemporary.”So One Jeanswear is offering an alternative by offering a new option that “looks like $100 jeans, but sells for $39 to $49. The fit is outstanding and the washes are elevated.”Although the official launch is on Aug. 19, Macy’s got an early shipment, Gross said, and initial sales are strong enough that the department store is doubling its door count and will add the line to 350 stores. The line will also be carried at Belk, Bon-Ton Stores Inc., J.C. Penney Co. Inc. and Amazon. “We want to get the junior customer back in midtier and out of the specialty stores,” Gross said.He described the collection as “sweet but with an edge.” It offers a skinny fit in multiple silhouettes, including a high-rise ankle tube, a relaxed “best friend” fit and a classic skinny. There are also straight legs, a pull-on knit jegging and a collarless denim jacket. Many of the styles offer patches, studding, embroidery and destruction.In an interview from their home base in Nashville, Maddie Marlow and Taylor (Tae) Dye said they got their feet wet in fashion by working on the Aqua x Maddie & Tae line for Bloomingdale’s. “That was our first-ever fashion collaboration and allowed us to dip our toes in fashion and learn about the industry,” Dye said. And it led to Black Daisy.In addition to being the face of the brand and appearing in Black Daisy’s marketing materials, the duo will also design a capsule for the line for the fourth quarter and then One Jeanswear will create an entire collection around them at the end of 2018 called Roots and Wings.“Being able to collaborate is so exciting to us,” Marlow said. “We know very little about fashion so we really trust their opinion. But it’ll be fun designing our own thing.”And although they’re now firmly entrenched in the fashion arena, Marlow said they still enjoy shopping at T.J. Maxx, Marshalls and Target. “And there’s this cool resale shop in Nashville where you can find really great things,” she said. “We still aren’t big spenders when it comes to clothing. But that could change.”Indeed it could if their second album proves to be as successful as the first. The duo’s first record label shut down in February but they moved over to UMG Nashville and hope to have their sophomore effort out this fall. But in the meantime, they’re recording and performing around the country and will be in New York to officially launch Black Daisy with a live mini-concert and meet-and-greet at Macy’s Herald Square on Aug. 19.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)