Maddie & Tae appear in the marketing for Black Daisy.
Jack Gross knows how to pick 'em.When the chief executive officer of One Jeanswear Group was looking for a face for its L.E.I. brand in 2008, he first sought a “high-powered spokeswoman, but they were too expensive.” So on the recommendation of a friend, he met an up-and-coming country music singer who won him over with her high moral standards, work ethic and ambitions, and “we just clicked.”That up-and-comer was Taylor Swift, who served as the face of the jeans label from 2008 to 2009.Although Gross said he has no crystal ball and just “got lucky” with Swift, he sees the same characteristics in Maddie & Tae, a country music duo whose first single, "Girl in a Country Song," became a platinum-seller and positioned the duo as an alternative to bro-country. And so he has signed the pair to be the face of a new juniors denim brand, Black Daisy, that will make its debut for back-to-school. “I had the same feeling when I met Maddie and Tae. They have similar ideals, they’re hard-working, ambitious and passionate.”And they’re relatable to the Black Daisy target customer. The line is intended to fill what Gross sees as “a void in the market for exciting denim brands. The junior market is really tired and customers are moving to contemporary.”So One Jeanswear is offering an alternative by offering a new option that “looks like $100 jeans, but sells for $39 to $49. The fit is outstanding and the washes are elevated.”Although the official launch is on Aug. 19, Macy’s got an early shipment, Gross said, and initial sales are strong enough that the department store is doubling its door count and will add the line to 350 stores. The line will also be carried at Belk, Bon-Ton Stores Inc., J.C. Penney Co. Inc. and Amazon. “We want to get the junior customer back in midtier and out of the specialty stores,” Gross said.He described the collection as “sweet but with an edge.” It offers a skinny fit in multiple silhouettes, including a high-rise ankle tube, a relaxed “best friend” fit and a classic skinny. There are also straight legs, a pull-on knit jegging and a collarless denim jacket. Many of the styles offer patches, studding, embroidery and destruction.In an interview from their home base in Nashville, Maddie Marlow and Taylor (Tae) Dye said they got their feet wet in fashion by working on the Aqua x Maddie & Tae line for Bloomingdale’s. “That was our first-ever fashion collaboration and allowed us to dip our toes in fashion and learn about the industry,” Dye said. And it led to Black Daisy.In addition to being the face of the brand and appearing in Black Daisy’s marketing materials, the duo will also design a capsule for the line for the fourth quarter and then One Jeanswear will create an entire collection around them at the end of 2018 called Roots and Wings.“Being able to collaborate is so exciting to us,” Marlow said. “We know very little about fashion so we really trust their opinion. But it’ll be fun designing our own thing.”And although they’re now firmly entrenched in the fashion arena, Marlow said they still enjoy shopping at T.J. Maxx, Marshalls and Target. “And there’s this cool resale shop in Nashville where you can find really great things,” she said. “We still aren’t big spenders when it comes to clothing. But that could change.”Indeed it could if their second album proves to be as successful as the first. The duo’s first record label shut down in February but they moved over to UMG Nashville and hope to have their sophomore effort out this fall. But in the meantime, they’re recording and performing around the country and will be in New York to officially launch Black Daisy with a live mini-concert and meet-and-greet at Macy’s Herald Square on Aug. 19.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye