The Women’s World Cup is a hot topic these days and Bleacher Report is doing its part to help fans show their allegiance to the sport and the players.
The sports media company and web site has collaborated with female designers and music artists to create a line of jerseys and team logos for an exclusive apparel collection that speaks to equality, female empowerment, equal pay and other women-centric topics.
The participating artists include red-hot singer Billie Eilish, as well as rapper Megan Thee Stallion, singer/songwriter Summer Walker, graphic artist Laci Jordan and others.
“From the Bleacher Report perspective, the Women’s World Cup is not a women’s sporting event. It’s simply one of the year’s biggest sporting events and one that we are going to cover and support with our distinct Bleacher Report voice,” said Ed Romaine, senior vice president and chief brand officer of Bleacher Report. “We do this through content on our app and across social platforms, with events, and e-comm extensions. This jersey collection was born from a place that is true to our mission in blending sports and culture in compelling ways for our audience of 200 million Millennial and Gen Z sports fans.”
He added that the Bleacher Report customer “craves authenticity, so any e-comm effort we pursue must be an authentic extension of our brand and include artists who share this sensibility and are willing to be true collaborators throughout the process.”
He added that Bleacher Report’s head of e-commerce, Jake Cohen, was instrumental in finding the artists and designers to work with the company on this project.
The collection will be promoted on Bleacher Report’s social channels with posts and videos from the artists and designers. It will be offered for sale beginning at 10 a.m. today. Jerseys will retail for $80 and shirts for $30.
The company stressed that this is not an official license, so the merchandise is more of a celebration of the sport and women’s issues rather than the official uniforms worn by the athletes. Nike has the official license from the FIFA Women’s World Cup to produce the home and away uniforms for the U.S. team as well as those of Australia, Norway, England, France and others.
In the past, Bleacher Report has launched exclusive collaborations with Dwyane Wade, Travis Scott, 21 Savage and Nas.