Brazilian ready-to-wear and accessories brand Farm Rio wants a piece of the U.S. market. Inspired by Rio de Janeiro, the contemporary collection is steeped in bold colors and tropical prints.
The 19-year-old brand has a sizable presence in Brazil, where it has 69 independent brick-and-mortar stores and is available in more than 900 multibrand fashion outlets.
Founders Marcello Bastos and Katia Barros have built a lifestyle brand representing Rio’s “Carioca” joie de vivre that generated more than $120 million in Brazilian sales last year.
“Farm Rio has been embraced in the most authentic way possible — heralded by Brazilian women for evoking their pride and love for their Brazil,” said Bastos.
Asked why they decided to launch in the U.S. this year, a Farm Rio spokeswoman said, “The aesthetic of the ‘Carioca girl’ is very much on trend in the U.S., but no other brands were offering the free-spirited Brazilian look in an authentic way.” She said that Farm Rio creates more than 100 individual prints per season to evoke the vibrancy of the beaches of Ipanema.
The collection — with an emphasis on feminine prints and colorful designs — ranges from denim tops and long, lace dresses to tunics, cardigans, minidresses, jumpsuits, rompers, shorts and bomber jackets. Farm Rio retails from $90 to $300.
The women’s rtw and accessories collection is currently available at Revolve Clothing (revolve.com) for fall, and will be available this spring at about 90 Anthropologie stores, along with Anthropologie’s web site and catalogue.
Farm Rio also has several high-profile collaborations for spring with such brands as Adidas, Havaianas, JanSport and Lee jeans. The Adidas x Farm Rio items will retail from $25 to $100; the JanSport Farm Rio backpacks retail for $45; the Havaianas x Farm Rio flip-flops retail for $30, and the Lee x Farm Rio items retail for $100.
Farm Rio, which began in a small stand in a fashion flea market in 1997, grew into a store, which later turned into a chain of stores.