Poleci has appointed Jeffrey Chow head designer for the brand.
Chow is already at work on the spring 2010 collection that will be shown during New York Fashion Week in September. He is based in New York and reports to president Jean Claude Huon, who joined Poleci in January.
An in-house design team had been handling the collection’s design and now Chow oversees that group. With Chow on board, the 15-year-old company plans to delve into accessories and fine-tune its sportswear. Janice Levin-Krok, who started the brand with her sister, Diane Levin, in Los Angeles, said, “I am pleased to have Jeffrey join the Poleci team. He is a great talent who is committed to the brand and its expansion. We’re confident in Jeffrey’s design capabilities and look forward to a successful collaboration.”
A graduate of Central Saint Martins College of Art and Design in London and winner of the Ecco Domani Fashion Foundation award, Chow will continue to design the signature collection he debuted in 2004 with a fashion show held at Cartier’s Fifth Avenue flagship in Manhattan. Over the years, he has worked with Perry Ellis International, Esprit, Tommy Hilfiger, Emilio Pucci and, most recently, Lilly Pulitzer.
Sarah Jessica Parker, Scarlett Johansson, Chloë Sevigny, Sheryl Crow and Lee Radziwill are among the notables who have sported his designs.
In addition to its wholesale business, Poleci has freestanding stores in New York and Las Vegas, but there are no immediate plans to open more in other cities, a company spokesman said. This fall, the brand plans to relocate its headquarters to New York from Los Angeles.