Cozy and classic are the universal themes for holiday at retailers such as Gap, Banana Republic, Old Navy, Loft, Talbots and Club Monaco.
This story first appeared in the July 20, 2010 issue of WWD. Subscribe Today.
Loft was all about the mix for holiday, whether it was a sporty shearling jacket worn with a printed dress or a blazer with a ruffled blouse and faux-fur necklet. Knitwear was also prominently featured — in chunky sweaters and cardigans, as well as details on outerwear.
Nordic sweaters and tailored jackets that worked like a structured cardigan — some with a military angle — were among Banana Republic’s cozy-classic offerings. And the “must-have accessory of the season,” according to Simon Kneen, Banana’s creative director? Fingerless gloves.
Strong outerwear and feminine details were the message at Talbots. The collection featured coats for every occasion, from tailored day looks to satin evening styles, as well as faux fur and puffer looks.
“We’re making holiday all about you,” said Patrick Robinson, executive vice president of design. “All anybody wants as a gift today is electronics. So we’re offering clothes for you to fall in love with yourself. If you love it, then you’ll buy it for somebody else.” That translated into superlightweight puffer jackets, skinny jeans and sweaters in a variety of hues designed to be worn in layers.
With nothing retailing for more than $100, Old Navy was pushing outerwear, pullovers and denim as the primary categories for holiday. Sporty stripes and bright basics also made vibrant statements.
Club Monaco worked a masculine-feminine counterpoint for holiday by mixing romantic pieces such as lace tap shorts with classic men’s wear styles like tailored coats and chunky knits. In accessories, gloves in black leather or shearling, long and short, were the key items.