Donna Karan International and S. Kumars Nationwide Limited have formed a joint venture and global licensing agreement for DKNY men’s wear. The deal formalizes and expands an interim agreement that WWD first reported in June, and replaces a similar deal DKI had with Marchpole Holdings plc, which was placed into administration, the U.K. equivalent of Chapter 11, in November 2008.
This story first appeared in the May 4, 2010 issue of WWD. Subscribe Today.
Michael Morris, president of SKNL (U.K.) Ltd., heads the venture.
SKNL will source, design, produce and distribute the full range of men’s wear apparel for DKNY Black Label, a bridge line. The agreement runs through 2015, with an option to extend the license for an additional seven years.
“This joint venture with DKI is consistent with SKNL’s focus on aligning with the world’s top apparel and accessories brands as part of our global growth strategy,” said Nitin S. Kasliwal, managing director and vice chairman of Mumbai-based SKNL, which holds rights to 45 brands.
The spring 2010 collection is the first to be offered by SKNL under this agreement. It is available in high-end department and speciality stores in addition to DKNY’s network of about 100 stores worldwide.
One of the venture’s strategic priorities is expansion of the DKNY men’s business in Europe.
“We are focused on expanding our offerings for DKNY Men to include a full lifestyle collection,” said Mark Weber, chief executive officer of LVMH North America and chairman and ceo of DKI.