New Era is working with Eric Emanuel on its first licensed apparel collaboration in North America.
The designer, who started making custom jerseys and introduced his own line of shorts and jerseys in 2016, worked with New Era for the past few seasons on hats, but this capsule is the first time Emanuel has produced apparel with the company.
“Since the inception of my namesake brand, officially licensed apparel has always been on my mind,” Emanuel said. “A random e-mail was sent to me about New Era apparel being a thing and I couldn’t reply faster. A week later, New Era was in my factory and we started the conversation and here we are now.”
The unisex collection, which plays on neon, includes a hoodie, shorts and cap that features the team logos for the New York Yankees, the Los Angeles Dodgers, the Pittsburgh Pirates and the Atlanta Braves. Emanuel said, aside from him being a Yankee fan, he selected these brands based on his affinity for their logos. The caps are made from Japanese satin while the hoodies and shorts are constructed with 100 percent terry. Hats retail at $65, shorts retail for $118 and hoodies retail for $148. The assortment will be available today on New Era’s site.
“To me, sport has no gender. It’s purely talent. I just wanted the collection to speak to that. These colors are for everyone, from a construction worker to the runway. Neon has no defined gender,” Emanuel said.
Emanuel has collaborated with brands including Rowing Blazers and has an upcoming collaboration with Adidas. He has no plans to venture into wholesale.
“At this point I am just in my own world. I have blinders on and am just pushing ahead. I have an audience, people are listening and watching, so I am just trying to show the consumer a sort of authentic stream of consciousness through clothes,” Emanuel said. “Right now I love neon. My upcoming Adidas collaboration features hot pink and this New Era collab centers around it. Since day one, listening to myself hasn’t steered me wrong, so the process remains the same.”