The GapFit boutique is located in The Beach complex in Dubai.

GLOBAL EXCLUSIVE: The world’s first standalone GapFit boutique opens its doors this month in Dubai.

The 966-square-foot store, launched in partnership with the Al Tayer Group, carries the GapFit collection for men, women and kids. The store is making its debut with a showcase of the GapFit holiday 2016 collection.

Michael Richardson, vice president of franchise product at Gap Inc., said this global first is ideal for Dubai. “GapFit has been a popular choice among Dubai shoppers in the Gap stores, therefore it was a natural next step to provide the customers with a fuller assortment to choose from,” he said.

The new store is not housed in a mall, as the other Gap units in the region are. Instead it has a seaside location at The Beach complex, a popular destination in the Jumeirah Beach Residence area. “Combining the beauty of the beach with a day of shopping, GapFit at JBR is easily accessible to shoppers looking to update their fitness wardrobes,” said Richardson of the waterfront location.

The store design includes illuminated focus points with juxtaposing whitewashed wood finishes to create a blend of GapFit’s modern athletic decor combined with the look and feel of an authentic beach cabin.

At the moment, Richardson said this store is a worldwide exclusive and there are no immediate plans to open other locations in the region.

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