NEW YORK — Gen Art’s “New Garde” fashion presentation will venture back here after a three-year hiatus.

This story first appeared in the January 20, 2010 issue of WWD. Subscribe Today.

The presentation, slated for Feb. 10, will spotlight four “fresh face” designers via “live model vignettes,” in place of a traditional runway, at Drive In Studios at 443 West 18th Street. This year’s show has an additional new element to it: eco-friendly fashion. Beginning in October, Plastics Make It Possible collaborated with Gen Art on a new designer competition, in hopes of increasing awareness as to the usability and general pervasiveness of plastic-based fabrics. Through an online community-voting process, as well as a multistep judging procedure, design team Wesfeld was selected out of a pool of 160 applicants. Wesfeld is made up of two “Project Runway” alums, who, without the prize-winning grant of $10,000, would be financially unable to complete a full collection, according to Gen Art’s chief executive officer, Ian Gerard.

“New Garde” also will showcase three other new designers: Gar-De, Nomia and Sophomore, who were selected by Gen Art’s senior fashion program manager, Kristen Amato. Actor and model Molly Sims will emcee the event.

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