MILAN — The aisles are draped in organza and chantilly lace, as 160 houses march their 2012 wedding collections through the Fieramilanocity fairgrounds.
The 34th edition of the fair, titled “Sì Sposaitalia Collezioni,” kicks off here today and runs through Monday, and is expected to draw 6,000 visitors.
While the majority of the registered vendors hail from Italy and the rest of Europe, event coordinators said Brazilian, Turkish, Japanese and Hong Kong-based brands will also be represented.
The event is also expected to attract an international array of wedding planners and buyers from upscale bridal stores, like Beverly Hills-based Renee Strauss and Japan’s Wedding Salon Inoue. British-based designer David Fielden, who has showcased his designs for 10 years at Si SposaItalia, said it is the most important show on an international level for his brand.
“It’s our number-one venue…and has a wide choice of bridal designers both Italian and foreign, so it makes it possible for buyers and press to get a comprehensive overview of what the market has to offer for the coming season,” said Fielden.
Besides wedding gowns, women’s eveningwear, footwear and men’s formalwear, wedding favors, ties, veils, jewelry and other handmade items and accessories, like Marzi’s hats or Penrose’s hair clips, will be on display.
New this year is a section dedicated to children’s collections by Belle e Giocose, Malip, Azzurra collezione Joli and Suzanne Ermann Kids, while Condé Nast and SposaItalia will host a conference on the latest bridal trends on Friday.
Among those showing on the runway are Italy’s Carlo Pignatelli and London-based Fielden and Ian Stuart. Renato Balestra, Gai Mattiolo and Luciano Soprani will present elegant attire for the groom.