J. Crew has tapped Lacoste for a line of exclusive polo shirts that will hit stores next week.
The J. Crew x Lacoste shirts for men, women, children and babies will be available in more than 30 J. Crew stores in the U.S. as well as online beginning Feb. 18. Jenna Lyons, Crew’s creative director and president, and Frank Muytjens, head of men’s design, selected the brand as part of the retailer’s “Looks We Love” section. Lacoste reached back into its archives from 1983 to create a special version of its logo for the shirts, which feature a crocodile of a different color.
“I’ve always been attracted to the rich history of Lacoste, especially its vintage polo shirts,” explained Muytjens, who said he “loves” wearing his archival Lacoste shirts. “We used them as our starting point, preserving details like a notched hem and a throwback crocodile logo but with a slimmer fit. They let us go through their archives to bring back an old crocodile, which is blue, not green. It’s a nice throwback.”
Jenny Cooper, head of Crewcuts design, added that “the fabric…just gets better with age. I had a Lacoste shirt that I wore for almost 10 years, beginning when it was swimming on me as a girl to when I had completely grown out of it. We love the history and timelessness.”
The shirts will be available in white, navy, burgundy and orange, and will retail from $55 to $98.