By  on September 26, 2008

Adidas activewear is getting a shot of punk flash, courtesy of Jeremy Scott. The American designer, who will show his namesake collection in Paris on Sept. 30, has signed a multiseason deal with the activewear giant to design apparel and footwear for men and women, which will be launched in select boutiques and fashion doors on Feb. 1, 2009, and a month later in Adidas Originals stores. The collaboration is part of the Originals by Originals project, which will also include collections by streetwear designers Alyasha Owerka-Moore and Kazuki.

This story first appeared in the September 26, 2008 issue of WWD. Subscribe Today.

To continue reading this article...