Escada tapped London-based designer Jonathan Saunders to create a special collection for its Escada Sport label.
This story first appeared in the November 30, 2010 issue of WWD. Subscribe Today.
Saunders will design the special capsule offering as part of Escada Sport’s resort 2012 season. The company said it will feature about 20 pieces in all product groups, including leather accessories.
The collection will launch at retail next November at both Escada and Escada Sport stores, and Escada’s wholesale partners. Few details were available, but the pieces will be unveiled at presentations in London and Paris next June.
This is another move at the beleaguered fashion house, which was acquired last year by Megha Mittal, the daughter-in-law of billionaire steel magnate Lakshmi Mittal. She has implemented several strategic moves to return to profitability and growth. Among them are new retail concepts for Escada and Escada Sport, an increased assortment of daywear and lower entry price points.
A native of Scotland, Saunders graduated from the Glasgow School of Art and Central Saint Martins in London before launching his line five years ago. He is known for using traditional silk-screening techniques, and his namesake collection is available at stores such as Bergdorf Goodman, Lane Crawford, Harrods, Selfridges and Net-a-porter.com. In the past, Saunders also served as ready-to-wear director of Pollini and created special collections for Target and Topshop.
Escada Sport is the more casual, colorful counterpart to the main line. “I think it’s a great fit as the line is about cool femininity, relaxed chic, modern shapes and color,” Saunders said.