By  on January 25, 2018

LOS ANGELES — Jordan Brand sought to make a simple, yet stylish statement, with Thursday’s showy reveal of the NBA All-Star Game jerseys as it teased the brand’s future.

Photos leaked earlier in the week sucked some of the air out of the jersey design reveal: simple, black-and-white statements with typography the company said drew inspiration from Los Angeles street signs. The design aesthetic is consistent with a push made clear last summer when the brand set up shop in a posh Beverly Glen residence to showcase its fall collection, which was deemed to be a nod to both the brand heritage and more forward-thinking designs with a similar black-and-white color scheme.

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