Authentic Brands Group has licensed The Kasper Group to develop and produce women’s sportswear, dresses, denim and tailored apparel for its Jones New York brand for specialty retailers in the U.S. and Canada. The license had previously been held by Global Brands Group.
“Since our acquisition of Jones New York in 2015, we have enjoyed tremendous success and enthusiasm from all of our retail partners,” said Jarrod Weber, group president lifestyle for ABG. “Our close working relationship with The Kasper Group on the Jones New York brand gives us a tremendous amount of confidence and goodwill as we move into the next phase.”
As reported, Jones New York tapped Cindy Crawford to be the face of its spring campaign, starting with a kick-off event in New York City on March 3. The first product produced by Kasper will hit stores and the Jones New York e-commerce site for fall.
ABG acquired the Jones New York brand from Sycamore Partners in 2015.