Kinly, a new knitwear brand has been launched by Catherine Morrissey, the daughter of White + Warren founder Susan White Morrissey.
The collection, which hit stores this month, is geared to the contemporary customer seeking a modern approach to everyday, casual dressing. The line wholesales for between $45 and $130 and is manufactured in China and the U.S.
Catherine Morrissey, a graduate of the School of Visual and Performing Arts at Syracuse, began her career at Calvin Klein, starting in merchandising and spending two years in design. She joined White + Warren in 2011, first as a merchandiser and later overseeing all aspects of design, production, planning and marketing for both brands. Her mother is involved in strategic planning for Kinly, which is a separate company from White + Warren.
“We saw an opportunity for a line that focuses on the sweet spot between ath-leisure, officewear and going-out clothes. These are clothes that are equally polished and easy, but also with the feel of wearing your favorite T,” said Catherine Morrissey, founder of Kinly. “Our own experience as a female-driven team leads us to focus on that versatility, great fit and a luxe but approachable feeling,” she said.
The collection, which transitions easily from day to evening, consists of tops and dresses, with a full assortment of separates. The pieces are crafted like wovens but use knit stretch fabrics to allow for comfort and ease. The color palette focuses heavily on neutrals with pops of color such as blue, blush and coral.
The line is being sold in more than 150 specialty stores across the U.S. and also became available on Kinly’s online site Tuesday. Among the stores carrying the line are Joan Shepp in Philadelphia; Hu’s Wear, Washington, D.C.; Zabayon, Englishtown, N.J.; French Lessons, several locations in Massachussetts; Halls, Kansas City, Mo.; Blackberry Farm, Walland, Tenn., and Rent the Runway.
The company is based at 80 West 40th Street in New York.