By  on October 25, 2017

Everyone has a Levi’s story and Chip Bergh is no exception.

The president and chief executive officer of Levi Strauss & Co. related that after graduating from college he joined the Army, and on a break, he traveled to Germany on a Eurorail pass. He spent the night in a youth hostel and like most young people, washed his Levi’s jeans by wearing them in the shower. He took his wallet out of his pocket and laid it on the windowsill and hung his jeans up to dry before heading off to bed.

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