Life Is Good, a $100 million lifestyle brand, has named Karen Lyon as vice president of marketing and Linne Kimball as vice president of strategic partnerships. Both are new posts.
Lyon will be responsible for driving awareness, engagement and support product sales by leading the brand’s integrated marketing efforts. Kimball will work with Life Is Good president Lisa Tanzer to set the strategy for expanding the brand through licensing and collaborations that will fuel Life Is Good brand awareness, grow market reach and deliver revenue.
Lyon has held marketing roles at Swarovski North America, Ideapaint and The Rockport Co. Kimball held directing and executive posts at Reebok, William Morris Endeavor/IMG and Polaroid Corp.
Tanzer said, “Since Life Is Good’s founding, our number-one objective has been to spread the power of optimism to as many people as possible through our product and the work of the Life Is Good Kids Foundation.” The company donates 10 percent of its net profits to help kids in need through its foundation.
“Karen’s senior retail experience along with her deep understanding of how to position and develop brands, will help Life Is Good reach new consumers. While Linne’s impressive track record of connecting brands with the right licensing partners, will significantly grow the Life Is Good business. Linne will also play a key role in identifying new partnership opportunities for the Life Is Good Kids Foundation,” added Tanzer. Life Is Good’s product range includes apparel and accessories for women, men’s, children’s, home and pets.