Denim brands take inspiration from the beach boys of the sixties, riding a retro wave with heavy washes and narrow silhouettes. Look for shorter shorts, denim jackets, Baja-inspired sweaters and graphic t-shirts with subtle tie-dyes.
This story first appeared in the June 21, 2010 issue of WWD. Subscribe Today.
MODELS: RYAN S/RE:QUEST, TRAVIS B./WILHELMINA, HELGE/VNY AND RORY/MAJOR; HAIR AND MAKEUP BY ANNA BERNABE FOR CLINIQUE; FASHION ASSISTANT: LUIS CAMPUZANO; PHOTO ASSISTANT: FRANCOIS HUGON; FASHION INTERNS: SIMON SIRIXAY AND MADISON MOORE; JEWELRY THROUGHOUT BY MIANSAI AND SKU