Fashion outerwear company Hawke & Co. named Michael Fernandez group president, a newly created position.
In his role, Fernandez reports to chief executive officer and creative director Michael Rosenberg. The company said Fernandez will “oversee operations for all three business platforms of the brand including men’s, women’s and kid’s.”
Rosenberg said the company looks “forward to growing the brand under [Fernandez’s] leadership and guidance.”
Previously, Fernandez served as a senior vice president at Perry Ellis International — overseeing the company’s men’s and women’s golf apparel line as well as men’s sportswear. Fernandez also ran the company’s collection sportswear business, which includes brands such as Perry Ellis, Callaway and Original Penguin. He was at Perry Ellis International for 12 years.
Hawke & Co. said Fernandez “brings extensive experience in the fields of team management and senior-level strategic planning.”