MILAN — Concurrently with Milan Green Week, running Sept. 26 to 29 and focused on the promotion of more sustainable habits, Napapijri presented on Friday its new “Futurewear” collection.
“We have deliberately chosen to launch this project during Milan Green Week,” said Robert Taylor, senior manager marketing and communication of sportswear label Napapijri, which is controlled by VF Corp. “Sustainability is at the heart of everything we do and we have a very rigorous approach to it.”
As Bhavesh Naik, Napapijri senior director product, innovation and sourcing, explained, the company started working on the development of sustainable products in 2012, when, anticipating luxury brands, it became fur-free.
Later, Napapijri became a down-free company, introducing an innovative padding, crafted from manipulated polyester, which was used for lightweight, machine-washable products. While this was initially used only for quilted outerwear, a new technique was developed to create a special version of the padding for styles with smooth, non-quilted surfaces.
From this innovation, Napapijri introduced the first range of “Futurewear” called Superlight, including lightweight and very warm performance outerwear designs with a green heart.
“I think we really challenged the ABC’s of garment-making with Ze-Knit,” said Naik, referring to a range of jackets, sweatshirts, pants and tops crafted with digital knitting techniques, which enable the company to significantly reduce the use of raw materials, water and chemical dyes.
In addition, on Oct. 15 in London, Napapijri will unveil the most advanced fruit of its innovation center, Infinity, a jacket featuring padding and details made of one the most resistant materials currently available, Nylon 6, while the fabric is in regenerated Econyl nylon.
“We took three years to create this product, which I think is unique in the world, because it is fully recyclable with processes which are fast, inexpensive and have limited energetic footprint,” said Naik.
As Taylor revealed, the launch of “Futurewear” in Milan also kicks off a collaboration project between the fashion company and the local Politecnico University, which will involve the students of the Service Design master’s program.
To celebrate these activities focused on promoting sustainability, Napapijri engaged three upcoming visual artists, who created murals in Milan by using Airlite, a special natural paint reducing pollutants, returning air to a purer and more pristine state.