Original Penguin is bringing its kidswear to the Philippines.
The brand’s parent company, Perry Ellis International Inc., has entered into an agreement with Lifestyle Essences Inc. for the distribution of Original Penguin by Munsingwear children’s apparel in that country starting this fall. The deal includes opening stand-alone Original Penguin children’s stores as well as at specialty stores in the region.
“Lifestyle Essences has been a terrific partner in building the Original Penguin men’s apparel, footwear and accessories business in the territory; launching kids is a natural step in further expanding the brand,” said George Feldenkreis, chairman and chief executive officer of Perry Ellis International. “We are confident with this new partnership and look forward to working with the Lifestyle Essences team to offer Original Penguin’s lifestyle product while continuing the expansion of our global reach.”
Cheryl Ann Lao Lee, managing director of Lifestyle Essences, said, “We are very excited about adding a full lineup of children’s wear to our clothing repertoire. We are confident that many longtime fans of Original Penguin in the Philippines will have fun dressing up their little ones in something smart and preppy. This new partnership with Perry Ellis International encourages us to become a more dynamic and versatile retailer in the country.”
Original Penguin marked its 60th anniversary last year and is introducing a premium collection called Blue Label for fall. It has also been expanding its reach and recently signed a license for boys’ underwear with PICO Manufacturing.