The collection will hit the market in November and will feature core brand codes like military, lingerie and rock ‘n’ roll references.
Spoiler alert: the plan isn’t to go toe-to-toe with Nike or Adidas.
The 3 Rooms experience pushed the boundaries of experiential marketing for the athletic company’s skateboarding division.
The 12-piece collection is based on works by Frank Lloyd Wright.
The 25-piece collection is inspired by the Eighties working woman.
Titled 1920, the men’s and women’s line is taking a more elevated approach to producing a T-shirt.
From a merchandising point of view, the business is primarily a site for tops.
The breezy collection is a nod to Splendid’s casual-luxe aesthetic and Missoni’s Italian roots.
The streetwear and sportswear firms partied in downtown Los Angeles Thursday night to celebrate the collection.
Threads of Privilege will launch at Coterie next week.
The black-and-white jersey designs play up the Jordan Brand as the company aims to forge a new direction.