The booming sports label is extending the crossover effort with the designer to include at least two more collections.
The company partnered with Stadium Goods on its sneaker drops this week that also will include a seven-day auction.
Just under 20 percent of the brand’s sales come from apparel and include collaborations with Jean-Charles de Castelbajac and Tommy Hilfiger.
Hilfiger has developed a diverse program of activations and events for the three-day race that takes place Jan. 24 to 26.
USWNT members Megan Rapinoe, Christen Press, Tobin Heath and Meghan Klingenberg started Re-inc after their World Cup victory this year.
The contemporary apparel line is being sold exclusively at Belk stores and belk.com.
The brand’s head of design is bringing a technical twist to the lifestyle product.
The site will go live on Oct. 11.
The collaboration is initially for a 10-piece, limited-edition collection, but will expand for spring 2020.
The team, coaches and staff will wear outfitted with specially designed jeans and T-shirts.