By  on January 23, 2017

On Tuesday, Universal Standard, a direct-to-consumer plus-size brand of modern essentials, will unfurl “Set the Standard,” the company’s first ad campaign.

The campaign, which will appear on its web site,, was inspired by some of the most recognizable fashion photography (think Kate Moss, Brooke Shields and Claudia Schiffer), images that have shaped cultural understanding of style and beauty. The “Set the Standard” campaign features plus-size model Marley Parker striking similar poses. The campaign was conceived in collaboration with Narrative, a creative agency, and was shot by photographer Heather Hazzan. Looks from the campaign will be available for purchase on Tuesday.

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