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Robert Duffy has been known to reshuffle his enclave of Marc by Marc Jacobs stores on Bleecker Street in Manhattan when the mood strikes him, and the 10th anniversary of the secondary line is as good a reason as any. As of yesterday, the Little Marc store at 382 Bleecker has been made over into a pop-up shop housing a capsule collection of Marc by Marc clothes (women’s and men’s) and accessories reissued for the anniversary; the space will be open for two weeks, selling pieces such as military jackets, flag-print dresses, belts with fruit buckles for girls and T-shirts and field jackets for boys.

This story first appeared in the February 9, 2011 issue of WWD. Subscribe Today.

“We took the best styles of the past 10 years and reproduced them in different colors,” said Duffy by phone on Tuesday, while on his way to New Jersey to see the set for the Marc Jacobs collection show. Choosing to temporarily bump the children’s clothes out of the store was a no-brainer since “we only got 10 percent of the spring collection in so far,” said Duffy. By the time the pop-up shop’s run is over, the rest of the kids’ merch will have arrived and it will be back to business as usual. In the meantime, the 10th anniversary is also the inspiration behind the company’s upcoming fashion week after party, which falls on Valentine’s Day and is a semiformal theme.

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