Beverly Center

The Beverly Center continues it streak of pop-ups, this time nabbing Prada for the West Coast debut of an installation and pop-up shop featuring the luxury label’s Cloudbust Thunder chunky sneaker.

The sneaker, which was first seen on the fall 2019 runway, melds rubber and performance fabric. The sneakers, which start at $895, are part of a larger collection of men’s and women’s ready-to-wear and accessories featuring Frankenstein-inspired prints — think lightning bolts and Frankenstein himself in bright purples, teals and yellows within some of the designs — created by Jeanne Detallante. The store’s design will also take cues from the collection.

The pop-up is the first on the West Coast and will be active in conjunction with another Prada Thunder pop-up in Atlanta. The two follow an Orlando installation. Overseas, Prada Thunder popped up at Atrium II in Harbour City in Hong Kong in June.

Prada Cloudbust Thunder

The Prada Cloudbust Thunder sneaker.  Courtesy Photo

The pop-up is a buzzy win for the Beverly Center, which last year completed a $500 million redo of the shopping center that aimed to update the indoor mall with skylights, a new valet on Third Street and more restaurants and retailers.

The Webster and a new Food Hall are expected to join the center’s mix, which includes Fendi, Balenciaga, Saint Laurent, Bloomingdale’s, Macy’s and MCM.

Beverly Center’s more recent round of pop-ups have had it linked with brands such as M.M.LaFleur, United Nude and Butter Cloth.

Prada Thunder opens Saturday and runs through July 21.