The Beverly Center continues it streak of pop-ups, this time nabbing Prada for the West Coast debut of an installation and pop-up shop featuring the luxury label’s Cloudbust Thunder chunky sneaker.
The sneaker, which was first seen on the fall 2019 runway, melds rubber and performance fabric. The sneakers, which start at $895, are part of a larger collection of men’s and women’s ready-to-wear and accessories featuring Frankenstein-inspired prints — think lightning bolts and Frankenstein himself in bright purples, teals and yellows within some of the designs — created by Jeanne Detallante. The store’s design will also take cues from the collection.
The pop-up is the first on the West Coast and will be active in conjunction with another Prada Thunder pop-up in Atlanta. The two follow an Orlando installation. Overseas, Prada Thunder popped up at Atrium II in Harbour City in Hong Kong in June.
The pop-up is a buzzy win for the Beverly Center, which last year completed a $500 million redo of the shopping center that aimed to update the indoor mall with skylights, a new valet on Third Street and more restaurants and retailers.
The Webster and a new Food Hall are expected to join the center’s mix, which includes Fendi, Balenciaga, Saint Laurent, Bloomingdale’s, Macy’s and MCM.
Beverly Center’s more recent round of pop-ups have had it linked with brands such as M.M.LaFleur, United Nude and Butter Cloth.
Prada Thunder opens Saturday and runs through July 21.