By  on December 15, 2017

Project Gravitas has made the move into retail with the launch of an exclusive collection at Lord & Taylor. This is the direct-to-consumer brand’s first full-fledged department store retail experience.

The Project Gravitas offering, which comes in sizes 0 to 24, is being carried at Lord & Taylor’s Fifth Avenue store in New York, the Washington, D.C., store and online at lordandtaylor.com. The 20-piece collection, named Best of Gravitas, includes a mix of bestsellers as well as the newly released WorkLeisure collection. Designed to perform as luxury work apparel, the inside of the garment feels like athleticwear. Prices range from $175 to $275 and include a blazer, pants, lace blouse, pencil skirt and dresses.

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