Ramy Brook, the contemporary sportswear and accessories firm, is jumping into the red-hot ath-leisure market with Après Ramy Brook, a collection of post-workout sportswear.
This story first appeared in the December 9, 2014 issue of WWD. Subscribe Today.
The collection, which hits stores in mid-February, stems from Ramy Brook’s successful limited-edition, post-workout collection called Ramy Brook for SoulCycle.
The Après line, which wholesales from $20 to $84, features 29 styles, including sleeveless and long-sleeve tops, pants, dresses, shorts, bralets, jumpsuits, cardigans and rompers. Fabrics include MicroModal, viscose jersey, cotton mesh and French terry.
Colors range from white, gray and black to berry, twilight blue, orange, sunburst tie-dye, and black-and-white and gray-and-white stripes. Tops can be off-the-shoulder, and there are crisscross, mesh and neon details.
“Everything has a bit of a sexy twist,” said Ramy Sharp, founder and creative director of Ramy Brook.
The spring line will be carried by Bloomingdale’s, Nordstrom and Shopbop, as well as boutiques such as Great Stuff in Westchester, N.Y., and Connecticut, Tru Grace in Armonk, N.Y., and Arlene Too in Boca Raton, Fla. It will also be available in Ramy Brook’s new Manhattan store and on its Web site, ramybrook.com, starting in late January.
According to Sharp, the line developed from her collaboration with SoulCycle. “Everyone really loved it, was interested in purchasing it, and it did incredibly well,” she said. She launched the SoulCycle collection Memorial Day weekend and they sold out of many of the items. She then launched another collection for SoulCycle in hot pink in August, which also sold very well.
Sharp realized that something was missing for women to wear to-and-from the gym. “It’s not meant to work out in. You can put on something dry, comfortable and sexy and go run around, go to lunch and do your errands. You can go about your day without being in sweatpants,” she said.
The line is sized from XS to L, and the target customer runs the gamut from young girls and college students to working moms. “It’s for that girl who’s wearing our tops, our dresses and our fur vest and carries our handbag. It’s just that same girl in a casual setting,” said Sharp. “It’s everything that I need, so it’s real. It’s really comfortable and it’s priced well.”
Having launched her ready-to-wear business in 2010, Sharp has since expanded to handbags. This fall, she opened her first store at 22 Prince Street in Manhattan. Next up is a jewelry collection. Sharp already sells several limited pieces in her store. The company’s total volume is approaching $15 million.
Ath-leisure continues to be a dominant category. According to NPD Group Inc., the $35.1 billion activewear industry (as of October 2014) represents 17 percent of the total apparel market and has been growing at a healthy rate for the past few years.