By  on November 15, 2018

Rebecca Taylor is the next contemporary sportswear company to move into the sharing economy. Today, Taylor will launch  Rebecca Taylor Rntd, a rental service that allows the brand to serve the customer in a new way by combining traditional ownership and subscription rental.

“With the rising popularity of clothing rental, I was excited by the opportunity to explore this platform as it felt like a natural progression for the brand,” said Janice Sullivan, chief executive officer of Rebecca Taylor. “Rebecca Taylor provides exciting, trend-right, occasion and wear-to-work options which are the strongest-performing categories in rental,” she added.

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