Rebecca Taylor, which is known for its signature prints and femininity, will launch a customer-based service called Taylor to You by Rebecca Taylor on Wednesday.The service gives online clients an opportunity to engage with the brand in a three-dimensional experience by providing access to a combination of personalized styling and in-home services.Taylor to You by Rebecca Taylor is a styling and private shopping experience that brings a personal touch to the customer. The idea is to bring the traditional styling service that's offered in stores to the brand’s clients online and adds the convenience of a monthly or seasonal curation of product to try before they buy.The brand’s e-commerce clients will be invited to complete an online questionnaire, which will be used to help their stylists gain insight into their style preferences and clothing needs. Once the customer engages, she will be matched with one of Taylor’s New York City in-store stylists. The stylist will help build a customer profile to better understand the client’s style preferences and curate a personalized box with five to seven items that will be shipped to the client overnight at no charge. The service requires no commitment from clients as it is not subscription-based. There is, however, a $25 stylist fee which will be credited to the client’s account should they purchase. If a client doesn’t purchase, she will be charged the $25 stylists’ fee.“Women today lead very busy lives, and as a working mother of three I can relate to my customer and her needs,” said Taylor, founder and creative director. “I wanted to create a stronger, more intimate connection with my customer and provide her with a high touch accessibility to the brand. I think being able to blend technology and human touch is extremely important today and by leveraging our seasoned stylists to offer this exclusive service, we create a 360-degree client experience.”Janice Sullivan, chief executive officer of CLG Group, which oversees Rebecca Taylor and Parker, explained that the service blends two things that are happening in the market — combining Stitch Fix and Trunk Club with a stylist. She said Taylor is a small contemporary brand with eight stores (the eighth is opening in Dallas Thursday), and limited resources."I have tons of talent in my stores. I've got a great group of people who have been with me a long time. They are great brand ambassadors and great stylists, and traffic is down everywhere. Everyone is suffering. How do I take this great group of people and leverage their expertise?" she asked. What Taylor wants to do is connect their online customer and give them all the stylist services one would get if one walked into a store.Sullivan said the company's online business experienced double-digit growth year over year. Although she declined to reveal how much volume she expects the service will generate, she said the company has added extra stock to fulfill the orders and has changed its e-commerce platforms to accommodate the service.Sullivan said the online questionnaire asked clients about their needs, their lifestyle, whether they go to functions, stay at home or go to work. They also asked a little about their bodies, what they want to cover up, what they want to show and what brands they like. They then invited them to make an online styling appointment.She said since it's not subscription, the customer can buy as much or as little as they want. For example, they may offer the "Top 10 Things They'll Need for Spring," such as an update to the blazer, the colored leather jacket, or the great going-out top, she said. Or they might put together an event-driven box. Sullivan said one key advantage is that Taylor has a consistent fit. The company launched a casual counterpart, La Vie by Rebecca Taylor, last year."For us, the ability for a small brand to combine two of what we see trending in the industry and deliver a 3-D experience to an online customer helps put the brand in the hands of the customer," she said. She said they'll start with their top customers and see how it goes. Then they'll roll it out to their entire database.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion