Reebok has reached outside the fashion industry for its latest hire, naming former Crayola executive Melanie Boulden its new vice president of marketing. At Reebok, she will be charged with leading the brand’s global marketing strategy and execution and will report to Reebok president Matt O’Toole.
Boulden was most recently senior vice president of global marketing at Crayola, where she led the company’s marketing organization in the areas of consumer insights, product innovation, brand and portfolio management, marketing communication and creative services. She has also held senior marketing positions at Kraft Foods and Henkel.
Ganni turned over a new leaf for spring 2019, reports @fionawsma from Copenhagen Fashion Week. Instead of sending its signature floral-print dresses down the runway, the brand collaborated with 66 North, a technical outerwear brand, and produced a chic-yet-utilitarian offering that included a tie-dye vest and short set, and leopard-print pieces sprinkled among the khaki parkas and bucket hats. #wwdfashion #ganni #copenhagenfashionweek
“I love ‘Kudos’ by Rachel Cusk that just came out,” said @katieholmes212 of what’s on her summer reading list. Head to WWD.com to read which books @lilireinhart, @dakotafanning and more are picking up this summer. #wwdeye (📷: @kukukuba)
“I’ve been an actress since I was like 10 or 12, and then I went to drama school. I have a technique, and I have a process that I bring to every role. And I can talk about it, but that kind of makes it less magic, and also when I talk about it, it makes me feel like I’m full of myself,” ‘Crazy Rich Asians Star’ Constance Wu tells @leighen .(📸: @emmanmontalvan: styled by @micaelaerlanger ) #wwdeye #crazyrichasians #constancewu