By  on April 19, 2018

Reebok has reached outside the fashion industry for its latest hire, naming former Crayola executive Melanie Boulden its new vice president of marketing. At Reebok, she will be charged with leading the brand’s global marketing strategy and execution and will report to Reebok president Matt O’Toole.

Boulden was most recently senior vice president of global marketing at Crayola, where she led the company’s marketing organization in the areas of consumer insights, product innovation, brand and portfolio management, marketing communication and creative services. She has also held senior marketing positions at Kraft Foods and Henkel.

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