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Roots, the Toronto-based outdoor lifestyle brand, is teaming with Boy Meets Girl, the young contemporary ath-leisure company, to launch Roots x Boy Meets Girl, a limited-edition streetwear collaboration for women, men and kids.

The 15-piece collection includes organic cotton unisex T-shirts, recycled yarn sweatpants, hoodies (cropped and zip-styles), sweat skirts, leggings and mini-me kids streetwear collaboration. Each piece features unusual logos, designed exclusively for the collection that brings together the two brands.

The collaboration will launch in the middle of this month in Asia and in early February in North America. It will be available in nine Roots stores in Canada and three in the U.S., as well as 61 Roots stores in Taiwan, 35 in China and one in Hong Kong. The complete collection will be available online at, and

“It is great to have been able to partner with Boy Meets Girl to bring this unique collection to our consumers,” said James Connell, chief e-commerce and customer experience officer at Roots. “With the contemporary styling, as well as the unisex options and matching kids collection, this collaboration is perfect for our global consumer base. We believe Roots fans will share in our excitement for the collection.”

Retail prices range from $44 to $90 for adults, and $34 to $38 for kids.

“I’m all about nostalgic collaboration, as seen with many of our recent initiatives,” said Stacy Igel, founder and creative director of Boy Meets Girl. “I love the challenge of joining two brands together and locking up the Roots and Boy Meets Girl logos was like putting the perfect puzzle together. When I consider a collaboration, I pay a lot of attention to what the other brand stands for and who its audience is. Roots and Boy Meets Girl speak to the same customer — authentic, fun, purposeful. I’ve been a fan of Roots for years, and am proud to give my customers the opportunity to get to know the Roots brand better, and vice versa.”

Accompanying the collection is a campaign video that was directed by Sophie Elgort, with cinematography by Warren Elgort and styled by Igel.

Roots was established in 1973 in a little cabin in Algonquin Park in Ontario, Canada, and has grown into a global brand with stores in Canada, the U.S., Taiwan, China and Hong Kong. Last Friday, Jim Gabel, the company’s chief executive officer, left the firm and was replaced as ceo temporarily by Meghan Roach, who had served as interim chief financial officer since August. The company has a global search under way for a new ceo.

Boy Meets Girl, which started in 2001, continuously offers limited-edition collections that give back to organizations such as the Young Survival Coalition, BullyBust, Planned Parenthood and Human Rights Watch. The collections feature the iconic boy and girl silhouette logo. The lines blend Igel’s love of music with the New York City art scene.

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