By  on December 11, 2017

LONDON – Penfield’s parkas and puffers are back, with performance muscle — and a British accent. The outerwear label and a go-to brand for young Americans in the Seventies and Eighties has a new British owner, Four Marketing, and has big plans to toughen up its down jackets, fleeces and outerwear with more performance-based, technical materials and take back some street cred via a recent collaboration with A-Life after having worked in the past with Barney’s New York and Stüssy.

Launched in Hudson, Mass. in 1975, the brand was revived in the Nineties, and its new owners want to open it up to a wider, younger audience and broaden the offer to include sportswear as well as outerwear. In the U.K. the brand will launch a capsule range, and revive the old bear logo on the unisex Bear Pack capsule range.

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