LONDON – Penfield’s parkas and puffers are back, with performance muscle — and a British accent. The outerwear label and a go-to brand for young Americans in the Seventies and Eighties has a new British owner, Four Marketing, and has big plans to toughen up its down jackets, fleeces and outerwear with more performance-based, technical materials and take back some street cred via a recent collaboration with A-Life after having worked in the past with Barney’s New York and Stüssy.
Launched in Hudson, Mass. in 1975, the brand was revived in the Nineties, and its new owners want to open it up to a wider, younger audience and broaden the offer to include sportswear as well as outerwear. In the U.K. the brand will launch a capsule range, and revive the old bear logo on the unisex Bear Pack capsule range.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit