Regardless of which two teams wind up in the Super Bowl, Levi Strauss & Co. will be showcasing its limited-edition collection for football fans throughout San Francisco.
Aside from the fact the Feb. 7 game will be played in Levi’s Stadium in Santa Clara, Calif., the denim brand is a founding legacy partner of the San Francisco Bay Area Super Bowl 50 Host Committee. In that capacity, Levi’s will have a hand in presenting live-music and interactive events during Super Bowl Week. Its Super Bowl 50 Collection will be sold exclusively in the company’s San Francisco flagship and in a handful of pop-up stores in limited quantities during that time.
For the Levi’s Super Bowl 50 collection, consumers will find NFL-imprinted men’s and women’s apparel including a wool varsity jacket; denim satin jackets; a Western-inspired shirt, and Levi’s X New Era caps, retailing from $78 to $400. Starting Jan. 30, the limited-edition styles will be sold in Levi’s Market Street flagship and via its Web site, as well as in San Francisco pop-up stores Levi’s Lot in Super Bowl City, the NFL Shop at Moscone Center, the Levi’s Store at Valley Fair and the Levi’s Store at Levi’s Stadium.
The brand will be the presenting sponsor of the host committee’s main entertainment stage — The City Stage presented by Levi’s — in Super Bowl City. Located in San Francisco’s Sue Bierman Park, the City Stage will feature free live musical, cultural and performing arts entertainers. Alicia Keys will headline and close out the festivities on Feb. 6.
Chip Bergh, president and chief executive officer of Levi Strauss & Co., said, “We’ve been dressing fans for game day for 50 years and expect Super Bowl 50 to be an epic highlight. We look forward to providing fans around the world and visitors to the Bay an unforgettable experience.”
Nike, G-III, 47 Brand Majestic and others will also be stamping women’s apparel with the golden “50” logo to reflect the Bay area’s historic Gold Rush and its Golden State heritage. In addition, several designers are involved with the CFDA’s collaboration with the NFL for Super Bowl 50, the details of which will be revealed Jan. 20 at a CFDA-NFL Super Bowl 50 event at the league’s headquarters in New York.