Tharanco Group is jumping into the outdoor space by inking a deal to become the apparel licensee for Hi-Tec and 50 Peaks by Hi-Tec. At the same time, Tharanco has created a new operating division, Tharanco Outdoors, and named Bill Hackett as president. He was formerly senior vice president of sports brands at Iconix Brand Group.

The deal, which is with Hi-Tec’s parent, Cherokee Global Brands, will begin with the fall 2018 season and the merchandise will be available at department stores, specialty retailers and e-commerce sites in the U.S. and Canada.

Hi-Tec offers men’s and women’s performance apparel including layering tops, shorts and pants, fleece, and outerwear that features moisture wicking, sun protection, heat retention and water-resistant/waterproof technologies.

“The outdoor recreation industry is booming and we are well positioned to fully participate in the opportunity through our partnership with Cherokee Global Brands,” Hackett said. “We look forward to delivering great functional apparel at a compelling value.”

Industry veteran Michael J. Setola, chief executive officer of Tharanco Lifestyles, said: “We are proud to announce the launch of our outdoor division in partnership with Cherokee Global Brands. Hi- Tec is a powerful outdoor lifestyle brand and the partnership couldn’t be better timed.”

New York City-based Tharanco Group is a privately owned, 25-year-old company that manages and licenses brands that are distributed in 50 countries.

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