This story first appeared in the September 13, 2016 issue of WWD. Subscribe Today.
Show: Saturday, Sept. 10
Part of the crowd that snaked down the block to be among the first to buy Alexander Wang’s Adidas collaboration left empty-handed, with the suggestion to move to the next sales point. Wang started the day around noon, selling 10 different products from the newly unveiled partnership out of a branded truck on the corner of Mercer and Canal Streets in New York. At around 1:10 p.m., the crowd got news that the premium streetwear supply was almost out, and they should either catch the truck after it was restocked at the uptown selling location — Fifth Avenue and 57th Street — or in Brooklyn, at McCarren Park. Those who did make it all the way to the truck were limited to buying up to four items — and they had to be different, not four of the same thing. Available for sale were graphic T-shirts, long-sleeve Ts, crew necks and hoodies; shorts; jerseys; jacquard track pants, and skate shoes, ranging in price from about $80 to $210. The full Adidas group of 84 articles of unisex clothing was presented at Wang’s runway show Saturday night.